Copywriting is the art of writing creative texts for advertisements or corporate literature, with the aim of creating an effect among readers. Good copy can convince readers of the quality of advertised goods or services. It also reflects the professionalism and superiority of the firm providing such goods and services.

This is a relatively new art in Arabic and, in spite of the strength of Arabic when it comes to creative expression, the general trend is to first copy-write in foreign languages – mainly English – and then to translate the texts into Arabic. This method often leads to situations where the Arabic text has no relevance to the local environment, unable to create the desired effect, even when carried out by a good translator. If the translator is just a mediocre literal transmitter of the English copy, the problem is compounded and the result can be disastrous – the resulting Arabic text will end up looking clumsy, distasteful and ambiguous. Unfortunately, we see such texts around us very often. Some of the texts we see around us end up having even a negative effect on the message they are supposed to promote, and on the corporate image of the organizations that they represent.

A good copywriter is like a poet. He or she sees new and novel relationships between otherwise common and everyday objects, and discovers subtle, genuine meanings, which he formulates into creative, effective texts that draw the attention of readers and stick in their memories.

Moreover, there are some specialized types of creative writing – such as website content – that require additional skills and expertise; skills that do not merely make products and services more appealing to the public, but also aim at promoting websites and ensuring their presence at the top of search engine lists. These skills involve the use of certain keywords and expressions that act as bites, attracting the different search engines on the web. Such search engine optimization secrets are only known to professional copywriters.

Whether you want to write your creative texts in Arabic initially, in several languages concurrently, or to Arabize your existing texts, you can be sure that you will get the best service supported by our strict quality insurance policy.

LinguistHouse is proud to provide its clients with such professional services in many of the world’s major languages, tailor-made to the unique requirements of each customer in order to ensure a powerful and effective message, every time.

When your corporate image is at stake, don’t accept anything less than the best.